Share of girls driving continues to extend

We’re persevering with to see an upward pattern in girls collaborating in our Like to Journey applications. Through the Bike Month Problem 2021 we had a median 40% of registrants throughout the USA have been girls, a 5% enhance on 2020.

Bike Month USA women rider graph

Detroit and Madison achieved wonderful outcomes with 59% and 53% of girls registered for the office challenges they ran.

Carmel, NW Arkansas and Tampa Bay all had 48% girls register and San Diego had 47% – nearly reaching gender parity.

These outcomes aren’t restricted to office challenges ran throughout Bike Month. When taking a look at Central South West Florida we are able to see that a large 63% of registrants have been girls for his or her office problem in March. This office problem had a big impact on habits change for all genders, but it surely’s price remembering the gender break up this office problem achieved while reviewing its outcomes:

CSW Florida stats

● 63% new-riders driving extra repeatedly
● 50% occasional-riders driving extra repeatedly
● 19% of all riders driving extra usually
● 79% famous a rise of their bodily well being
● 33% of individuals who didn’t do any bodily exercise at baseline had elevated to three or extra days of exercise 4 months after

Our altered dwelling circumstances helped to take away some boundaries to driving generally cited by girls. Some individuals had extra time, averted public transportation, and lots of cities have carried out much-needed infrastructure enhancements.

“Ladies are 3 occasions extra prone to cite that they don’t really feel assured sufficient to cycle in contrast with males. They’re additionally extra prone to cite route security issues as a barrier as effectively.” – Supporting Extra Ladies to Journey webinar

In 2020, the rhythm of on a regular basis life was disrupted and allowed for outdated habits to be damaged. Now as we begin to return to one thing like regular, it’s the best time to nurture and reinforce new habits. Like to Journey applications are designed to assist riders in any respect ranges overcome their boundaries – whether or not they’re new-riders who’re simply beginning out or dedicated highway racers who need to begin biking for transportation. We offer extremely focused communications and habits change instruments to assist individuals overcome their boundaries, trip extra usually, and trip for transportation.

If you wish to hear extra about how we tailor the habits change methods we use to allow extra girls to take up driving – watch our ‘Supporting Extra Ladies to Journey’ webinar right here.


Journalist specialized in online marketing as Social Media Manager. I help professionals and companies to become more Internet and online reputation, which allows to give life to the Social Media Strategies defined for the Company, and thus immortalize brands, products and services. I have participated as an exhibitor in various forums nationally and internationally, I am the author of several articles in digital magazines and Blogs.

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